“There’s been a huge consumption of online personal medical information,” says Van Brunt. “However, by definition, this type of information has a limited impact on health outcomes. We need to move upstream to disease prevention. The question becomes, how do we use information technology to improve the social and physical environment in which we live, and positively affect lifestyle?”
This is a good question, because up to 70 percent of the determinants of health across a population stem from lifestyle and the environment. In contrast, quality of and access to medical care determine only 10 to 15 percent of our health status.”Not to take anything away from how important medical care and genomics are— especially when we get sick—but across a population a bigger part of the equation that we need to crack is getting at lifestyle and environmental issues,” says Van Brunt. “That said, with few exceptions, we’ve not done a good job at that. We spend roughly 99 percent of our money over on the medical side and only one percent on prevention and community health.”
CHANGE ON A COMMUNITY LEVEL
With help from a 2002 grant from Jennifer Maxwell, who cofounded PowerBar with her late husband Brian Maxwell, Van Brunt and colleagues at UC Berkeley and Harvard set out to learn how IT could be used to better understand health measures and manage the health of people in their communities. They formed the Healthy Communities Institute, of which Van Brunt is the chairman. The organization’s mission is to help counties and regions improve the health and environmental sustainability of their communities, in the United States and internationally.
One of the first challenges Van Brunt and his team came across was very fundamental— how do communities change? While various agencies and organizations collect a wide range of data—health, environmental, economic, and so on—it remains difficult for stakeholders in communities to find this data, understand it, and take concrete action to improve their areas of interest.
“If what you want to do is empower a community to build a healthier environment, you need to understand how change occurs. You can’t just put up information and expect great changes to occur,” says Van Brunt.
So in addition to drawing on literature and conducting interviews of health experts and information technology experts, Van Brunt’s team also became well versed in change theory.
“We thought, if we’re going to build something, it should help communities do all these things,” says Van Brunt. “So we said, what could we build that would support these factors, and we came up with all kinds of ideas.”
They honed the ideas and eventually created a web-based information system, the Healthy Communities Network (HCN), which provides an easy to understand presentation layer of health, environmental, and other quality of life indicators for community stakeholders such as boards of supervisors, mayors, health departments, hospital councils, and others. It also links people in the community to promising practices and many other resources to help them move from a community report card to informed action.
A DASHBOARD FOR COMMUNITY HEALTH
HCN contains roughly 20 capabilities or applications, but two of them are the anchors. The first is a color-coded dashboard that has more than 100 health, environmental, and quality of life indicators that provide a visual representation of what’s working and not working in any given community.
“I call it the 747 panel phenomenon,” says Van Brunt. “You can see everything that’s going on in a snapshot.”
“We can provide a breakout by race and neighborhood, if the data is dense enough,” says Van Brunt. “So, in San Francisco, you can see immediately that the incidence rates of TB are particularly high with Asian/Pacific Islanders, and you can see by neighborhood that it’s clustered in the Tenderloin, South of Market, and Chinatown.” He adds, “It’s an information system that promotes transparency and accountability in the community.”
A GOOD “BEST PRACTICE” IS HARD TO FIND
One key for promoting change is for stakeholders to have easy access to information about promising practices already performed by other communities to address health problems. But in the course of his research, Van Brunt discovered that most of the information about communities and best practices tended to be collected in organizational silos and was often only reported on paper or in static reports online.
“I’ve been working on this for eight years,” says Van Brunt. “And the biggest surprise for me was that no comprehensive ‘best practices’ database existed. I didn’t want to build one. I went to various government and nonprofit agencies, I went all over the place, and nobody had it.”
So Van Brunt and his team compiled a best practices database themselves. The HCN database now contains more than 1,000 promising practices, and “we just add to it every day,” says Van Brunt. Each best practice is ranked for methodological rigor and is succinctly summarized. The best practices are contextually linked throughout the information system. For instance, if you are looking at the high tuberculosis incidences rate in San Francisco, a single click will take you to a summary of a successful Suffolk County Department of Health Services program whose goal was to reduce rates of TB in foreign- born populations.
A TEMPLATE FOR CHANGE
Healthy Communities Institute has launched HCNs in San Francisco and Marin Counties in California and Whatcom County in Washington state, which have served as test communities for the system. Today communities encompassing more than 3 million lives have signed up in the United States, and growth is accelerating.
“What we developed is an information system that’s a template,” Van Brunt says. “You can launch it for any community that wants to use it. My vision is that communities can turn it on throughout the United States, and over time internationally.”